Press Releases

Press Releases

Press Releases

Pinnacle Studio version 11 Named Best Software Product at RetailVision Spring 2007

Tewksbury, Mass., 05/17/2007 - Pinnacle Systems, the consumer division of Avid Technology, Inc. (NASDAQ: AVID), today announced that it has received the prestigious “Best Software Product” award for its next-generation Pinnacle Studio™ line of video editing software at RetailVision Spring 2007. Held in April 2007 in Nashville, TN, RetailVision Spring 2007 is a premier global event for technology retailers and vendors focused on the consumer channel. Winners of the “Best of RetailVision Awards” are selected by the decision-makers from Top 100-level Retailers who buy over $60 billion worth of products each year.

“We are proud to be recognized by consumer technology retail leaders for our innovative Pinnacle Studio version 11 software,” said Jeff Hastings, general manager for Pinnacle Systems. “Studio version 11 delivers a user-friendly experience with enhanced features like AVCHD editing and one-click publishing to the Web to enable our customers to take advantage of the latest trends in video editing. For the parent sharing a family home video, or a professional videographer looking for more control over the look and sound of their film, Pinnacle Studio version 11 is a convenient and effective solution for every type video enthusiast.”

Announced last month, the Pinnacle Studio version 11 family includes Studio, Studio Plus and Studio Ultimate. The product family includes powerful personal video creation and sharing capabilities that address a wide range of consumer video authoring needs, including quick and easy Web publishing for online video sharing on popular sites like Yahoo! Video, a variety of new professional effects and tools, support for new HD media types like AVCHD and full compatibility with the Microsoft Windows Vista™ new operating system.

“The RetailVisions Awards are unique in that the winners are selected by the top 100-level retailers who provide consumers technology,” said Pete Prentice, Senior Global Director for RetailVision. “I believe these awards are truly representative of the best new products and strategic initiatives shaping the North America and Latin America retail channels today.”

About Pinnacle Systems, Inc. Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc., is an industry leader in video editing solutions, TV tuners for the PC, and digital media adapters for the consumer market. The company's product lines include Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter™, Pinnacle Mobile Media™ and its flagship Pinnacle Studio™ line. For more information, visit www.pinnaclesys.com.

About Avid Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.

© 2007 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are USMSRP for the U.S. only and subject to change without notice. Contact your local office or reseller for current or local prices. Avid, Film Composer, Pro Tools, and Digidesign are either a registered trademark or trademark of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar Statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid's audio division, received an Oscar Statuette representing the 2003 Scientific and Technical Award for the design, development and implementation of its Pro Tools® digital audio work station. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. Pinnacle Systems, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, Pinnacle MediaSuite, Pinnacle Mobile Media, Scorefitter, Pinnacle Studio and Pinnacle Studio MovieBox are either registered trademarks or trademarks of Pinnacle Systems, Inc. and its affiliates in the United States and/or other countries. All other trademarks contained herein are the property of their respective owners.